Bitwise launches crypto ETF media campaign with ‘The Most Interesting Man in the World’

The ad spot came as the U.S. SEC is looking at multiple spot crypto exchange-traded fund applications from asset managers.

Actor Jonathan Goldsmith, who appeared as “The Most Interesting Man in the World” in an advertising campaign for Dos Equis beer, is reviving his persona to promote Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Management.

In a Dec. 18 post on X (Twitter), Bitwise released an ad spot with Goldsmith showing “The Most Interesting Man in the World” in an upscale bar, as he often did in the beer commercials. However, rather than saying his signature “Stay thirsty, my friends” over a Dos Equis bottle, the actor had a crypto-focused message for viewers:

Goldsmith appeared in multiple ad spots, portraying himself as “The Most Interesting Man in the World” from 2006 to 2018. The commercials included humorous “facts” about his character, including “he is the only man to ever ace a Rorschach test” and “he’s on the upgrade list for flights he hasn’t even checked into.”

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