bitwise

Bitwise launches crypto ETF media campaign with ‘The Most Interesting Man in the World’

The ad spot came as the U.S. SEC is looking at multiple spot crypto exchange-traded fund applications from asset managers.

Actor Jonathan Goldsmith, who appeared as “The Most Interesting Man in the World” in an advertising campaign for Dos Equis beer, is reviving his persona to promote Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Management.

In a Dec. 18 post on X (Twitter), Bitwise released an ad spot with Goldsmith showing “The Most Interesting Man in the World” in an upscale bar, as he often did in the beer commercials. However, rather than saying his signature “Stay thirsty, my friends” over a Dos Equis bottle, the actor had a crypto-focused message for viewers:

Goldsmith appeared in multiple ad spots, portraying himself as “The Most Interesting Man in the World” from 2006 to 2018. The commercials included humorous “facts” about his character, including “he is the only man to ever ace a Rorschach test” and “he’s on the upgrade list for flights he hasn’t even checked into.”

Crypto exchange FTX gets nod to sell $873M of assets to repay creditors

Nearly $700 million of the $873 million trust assets allowed to be sold by FTX comes from Grayscale’s flagship product, the Grayscale Bitcoin Trust.

Bankrupt crypto exchange FTX has been given the green light to sell around $873 million of trust assets, with proceeds used to repay creditors impacted by the exchange’s collapse in 2022, according to a Nov.

The $873 million in assets will be sourced from FTX’s stakes in various trusts issued by crypto asset manager Grayscale Investments, valued at $807 million, and custody service provider Bitwise, valued at $66 million.

While the court document references a total of $744 million in assets, this is due to the valuation figure being as of Oct.

*Order authorizing FTX Trading to sell trust assets. Source: Kroll*

The approval comes nearly four weeks after FTX debtors filed a motion to Judge John Dorsey on Nov.

FTX currently owns over 22 million units of GBTC, Grayscale’s flagship Bitcoin product, now worth $691 million, while its 6.3 million shares of ETHE are now worth around $106 million.

Grayscale’s Ethereum Classic Trust, Litecoin Trust and Digital Large Cap Trust are the three other trusts that FTX can now sell to recoup funds for impacted FTX customers.

*FTX’s shares in Grayscale and Bitwise were worth $744 million as of Oct. Source: Kroll*

FTX’s administrators, headed by John.

So far, around $7 billion in assets has been recovered, with nearly half coming from cryptocurrencies ($3.4 billion).

In June, FTX’s debtors estimated the total amount of customer assets misappropriated was $8.7 billion.