German media giant Axel Springer has partnered with OpenAI to seek ways to enhance ChatGPT by integrating journalism and AI to reduce “hallucinations.”
Axel Springer, one of the largest media companies in Europe, is collaborating with OpenAI to integrate journalism with artificial intelligence (AI) tool ChatGPT, the German publisher said in a statement on its blog on Dec. 13.
The collaboration involves using content from Axel Springer media brands to advance the training of OpenAI’s large language models. It aims to achieve a better ChatGPT user experience with up-to-date and authoritative content across diverse topics, as well as increased transparency through attributing and linking full articles.
Generative AI chatbots have long grappled with factual accuracy, occasionally generating false information, commonly referred to as “hallucinations.“ Initiatives to reduce these AI hallucinations were announced in June in a post on OpenAI’s website.