Society

Armenian cultural heritage sites tokenized on Solana blockchain

The initiative “Realm of Historia” is on a mission to tokenize historical sites in Armenia and around the world using the blockchain to preserve cultural heritage for future generations.

The Realm of Historia project recently announced its intentions to make strides in preserving Armenian cultural heritage through leveraging the use of blockchain technology and nonfungible tokens (NFTs).

In a departure from conventional methods, this initiative seeks to digitize historical artifacts and physical historical sites, starting with the Realm of Historia: Carahunge X digital asset collection.

Cointelegraph spoke with the two creators of Realm of Historia, Ivan Grantovsky and Ivan Krylov, about how emerging technologies can preserve culture and connect new generations with history.

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Japan’s Sumitomo Mitsui to issue soulbound tokens to explore Web3

Japan’s financial giant Sumitomo Mitsui Financial Group is experimenting with soulbond tokens to satisfy new social needs.

The Japanese financial group Sumitomo Mitsui Financial Group (SMBC) is moving to explore the benefits of Web3 by issuing soulbond tokens (SBTs).

Proposed by Ethereum creator Vitalik Buterin, SBTs refer to digital identity tokens that represent the characteristics or reputation of a person or entity, or a “soul.” Such tokens are non-transferable and are designed for the decentralized society and Web3.

SMBC officially announced on Dec. 8 an initiative focused on the practical use of SBTs in partnership with the digital asset firm HashPort.

The companies plan to conduct research on SBTs to find out their practical uses for communities, jobs, knowledge sharing services and decentralized autonomous organizations (DAOs).

According to SMBC, the development could specifically be useful for individuals increasingly assuming diverse roles and personalities within society. The company stated:

“It is expected in this new society that each individual will be able to control which personality he/she displays in each community in which he/she participates. SBTs satisfy these new social needs through the use of multiple ‘souls’.”

One of the practical uses of an SBT could be a situation where a user has a role of a working adult and another role of a music fan. “If this user wants to prove his/her skills and work history when changing jobs, he/she can simultaneously prove his/her identity and his/her career information associated with them by allowing his/her employer to reference the SBTs,” SMBC said.

The company also noted that the partnership with HashPort can be put to practical use in the future and is a meaningful initiative to drive the growth of the Web3 economy in Japan.

“The two parties will also consider undertaking content business associated with NFTs and developing infrastructure for the Web3 economic zone to encourage the spread of the token business both in Japan and overseas,” the announcement notes.

Related: Japan recommends against algorithmic backing in stablecoins

A major financial institution in Japan, SMBC is part of Mitsui Group, which is one of the largest corporate groups in the world. Various companies within Mitsui have been actively exploring blockchain and cryptocurrency tools in recent years.

In February, ​​Japanese trading house Mitsui was reportedly planning to issue a cryptocurrency pegged to gold, called ZipangCoin. Previously, Sumitomo Mitsui Trust Bank launched asset-backed securities tokens in partnership with Securitize in March 2021.

What Musk’s Twitter acquisition could mean for social media crypto adoption

A growing number of social media platforms have been integrating crypto and Web3 support, but opinions are divided on whether they are in it for the ethos or profit.

The emergence of Web3 technologies has brought Web2-based companies to consider amendments to their current products and services. Many leading brands are using Web3 technologies such as nonfungible tokens (NFTs) to promote their brand as well as show their affiliation with emerging tech. 

Social media is another domain where Web3 seems to have the biggest impact. Facebook rebranded to Meta and has shifted its whole focus from being a social media platform to becoming the future gateway of the metaverse. Meta-owned Instagram announced it would add NFT minting and trading services within the app. Reddit, another prominent social media platform, became a hub for NFT trading with 3 million wallet holders on the platform.

Apart from NFTs, social media giants like Twitter and Reddit have added support for users to tip content creators in cryptocurrency. However, the majority of social media platforms lack inherent crypto integration.

Twitter was reportedly working on developing its own crypto wallet, and with Elon Musk’s recent $44-billion acquisition, many believed that the social media platform could very well integrate a crypto wallet soon. However, recent reports suggested that Musk has halted crypto wallet plans for the time being.

Despite the current setback in the crypto wallet integration, market pundits are hopeful of seeing more Web3-focused services on the social media platform. Martin Hiesboeck, head of blockchain and crypto research at cryptocurrency trading platform Uphold, told Cointelegraph that Twitter already supports crypto tipping, thus adding crypto wallet support is the next logical step:

“Many in the crypto space are bracing themselves for how Elon Musk will impact the industry, and the response has been surprisingly optimistic. It’s clear Musk will drive the digital asset integration with the platform along. For instance, many platforms will offer their own crypto wallets in order to keep transactions close to their ecosystem. Twitter doing this is a logical step for a social network that already enables users to send tips in crypto.”

Musk’s acquisition of Twitter made headlines not just because of the controversies leading up to the finalization of the deal but also because he took the social media platform private nearly 13 years after it went public. With Twitter being a private company now, Musk has a bigger say in the decision-making process, and many believe this will help him push for more crypto and Web3-related services on the platform.

Jack Jia, head of GateFi at fintech firm Unlimint, told Cointelegraph that over the course of the past 18 months, a significant chunk of Web2 platforms have integrated Web3 support, and he hopes Twitter will move in a similar direction with Musk at the helm:

“You can connect noncustodial wallets like MetaMask to your Instagram or Twitter and display your NFT as a profile picture. Google launched a fully managed Ethereum node service much like Infura and Alchemy. Then Coinbase and Revolut look more similar today than different in terms of crypto features and functionality. So, Musk’s Twitter will have a great impact on crypto, probably by launching something similar to Aave’s Lens Protocol, decentralizing Twitter to make it more censorship-resistant.”

Web3 onboarding is still lagging behind and needs to be made simpler and faster, and social media platforms can help to onboard billions of people to Web3, practically overnight. This was evident from the success of the Reddit NFTs. 

Max Kordek, CEO of blockchain infrastructure platform Lisk, told Cointelegraph that Web3 is not an independent internet ecosystem but rather a transition, and these platforms are best suited for onboarding.

“I think what people often misunderstand is that Web3 is not an exclusive new internet. Inside Web3 we also find Web2, the same way we found the former World Wide Web within Web2. In the case of social media integrating crypto, we are talking about a merge of Web2 and Web3. At the end of the day, a social media platform is just a distribution channel; Web3 doesn’t make them irrelevant. They will be ever more important in a more connected future,” he said.

Social media’s past hinders crypto and Web3 aspirations

Social media platforms started out as a medium to connect with people across the world, and in the Web2 ecosystem, they became an integral part of the internet. However, with time, these social media platforms also became a centralized host of data for millions of users, which major brands and companies rely on to advertise their products.

Social media platforms’ reliance on advertisers has led to malpractice at several social media platforms. These platforms were found to be selling users’ sensitive data to advertisers, and poor security measures have also led to data leaks and violations of privacy rights. This is the reason Kayla Kroot, co-founder and director of design at decentralized publishing protocol Koii Network, believes these social media companies’ crypto aspirations can damage the industry in the long term.

Kroot cited the example of the recent controversy around Musk’s plans to introduce an $8-per-month fee for the infamous “blue tick,” telling Cointelegraph:

“While any major mainstream technology platform’s integration of cryptocurrency may be seen as a positive step for adoption, the deep-rooted capitalistic tendencies of social media companies indicate that it would damage the industry in the long term. If mishandled, these integrations will push millions of potential users away. One recent example of this is Twitter’s controversial move towards requiring verified members to pay $8+ monthly for Twitter Blue.”

She further noted growing awareness around data autonomy and user privacy — areas especially valued within the blockchain community — and said that a move to integrate cryptocurrency “into networks that actively violate the core beliefs of the community will be seen by crypto natives for what it is: a cash grab. The perception by the larger population could be much worse, damaging the perception of cryptocurrency altogether.”

Meta is a prime example of this as the firm is struggling to transition from its Web2-based origins into a fully decentralized, Web3 ecosystem. Crypto integrations that are driven by profit and that don’t align with the ethos of the crypto community will not only alienate crypto-native users but could add fuel to the anti-crypto fire. At its core, blockchain technology promotes distributed governance and ownership for users, but the larger social media platforms are still very centralized, actively exploiting their users’ content for traffic and revenue.

Currently, most popular creators on traditional social media platforms are driving platform traction, but the platforms themselves are benefiting from that traction with ad revenue, not the creators. Thus, a majority of these crypto integrations seem to bank on the trend rather than truly work within the ethos of the emerging technology.

Tom McArdle, chief operating officer of decentralized messaging services Satellite.im, called Twitter’s Web3 aspirations a “classic wolf-in-sheep’s-clothing moment for Web3.”

He told Cointelegraph, “It is likely that crypto will be integrated into the Twitter platform post-acquisition. Just adding the ability to pay in Bitcoin or Dogecoin on top of an existing Web2 technology stack is not a step forward for the Web3 movement. Twitter will continue to operate in a centralized nature and will more aggressively monetize platform participants since Musk has levered up the company to prosecute the acquisition and now needs $1 billion a year just to cover interest expenses.”

“The integration of crypto payments is just another revenue stream and has nothing to do with the social and ethical priorities that come with the Web3 frontier — transparency, user privacy and data ownership.”

On one hand, the growing interest in Web2 social media platforms in integrating Web3 technologies has been lauded as a step toward greater adoption. On the other hand, Web3 experts believe that social media platforms are only banking on the trend and not the ethos of Web3, which could eventually drive away true crypto adoption, citing the example of Meta and its recent failure to rebrand itself as a Web3 brand.

Tech’s good intentions and why Satoshi’s new ‘social order’ foundered

Bitcoin’s creator seemed to succeed where others failed — initially. What did he do differently? He rotated record-keepers.

All revolutions have their dogmas, and the cryptocurrency/blockchain insurgency is no different. It’s an article of faith among crypto adherents that decentralization will solve many of society’s ills, including the problem of governance. 

Vili Lehdonvirta — an Oxford University social scientist, book author, and former software developer — disagrees.

“The underlying technology will change and it’s already changing,” he told Cointelegraph last week. “It’s becoming less blockchain-like, less like the original idea of a trustless system,” especially after the Ethereum Merge, where corporate-like ‘staking’ entities will be needed to “uphold the integrity of the chain,” in his view.

Indeed, crypto networks generally could be moving in the direction of centralized digital platforms, “maintained by a bunch of people whom you have to trust, but hopefully you can also hold to account if they turn out to be untrustworthy.”

Lehdonvirta’s new book, Cloud Empires, published by MIT Press, is in part a meditation on the perishability of ideology and/or good intentions. Its subjects are the 21st century’s massive digital platforms like Amazon, Uber and eBay, among others.

Many follow a similar life cycle: Charismatic founders who set out to change the world, guide their enterprises on a dazzling growth path but then crash against a hard wall of reality. They survive this collision, but not always for the better.

Subtitled “How digital platforms are overtaking the State and how we can regain control,” the book has an illuminating chapter on Satoshi Nakamoto and the blockchain technology he created: Its origins, adoption, metamorphosis and ultimate realization that cryptographically secured digital networks couldn’t entirely replace “untrustworthy” human authorities on matters of governance.

There’s Amazon founder Jeff Bezos, “once hailed as a hero who created an ideal business environment for countless independent merchants,” but who eventually transforms into a digital monopolist, turning on merchants, indeed, “extracting extortionate fees and outright stealing lucrative business lines from them.”

Appearing, too, is Uber co-founder Travis Kalanick, initially as a “fierce advocate of free-market solutions,” but he’s later seen fixing fares and regulating the number of cars on the streets. There’s Pierre Omidyar, creator of “the world’s first online reputation system,” who realizes in time that a “bad rep” alone won’t deter malefactors. His enterprise, eBay, evolves “into a central authority that formally regulates its marketplace.”

A social order without institutions

As for Satoshi, blockchain’s elusive pseudonymous founder known to the world principally through a nine-page white paper, “Bitcoin: A Peer-to-Peer Electronic Cash System,” published in 2008. “Nakamoto was bothered by how people still had to rely on powerful and opaque financial institutions to manage their finances,” writes Lehdonvirta, a professor of economic sociology and digital social research at the Oxford Internet Institute at the University of Oxford. 

He positions Nakamoto in a line of Digital Age libertarians, beginning with John Barlow, the cyberlibertarian “who dreamed of a virtual society in which order emerged independently of the authority of territorial states.” Nakamoto here is viewed through a political scientist’s lens. Lehdonvirta writes:

“Nakamoto was not interested in making the institutions more democratic. Instead, he wanted to resuscitate the Barlowian dream of a digital social order that wouldn’t need such institutions in the first place — no bureaucrats, no politicians who inevitably betrayed their electorates’ trust, no elections rigged by corporations, no corporate overlords. Nakamoto still thought that such a social order could be created with technology — and in particular, with cryptographic technology.”

Satoshi wasn’t the first to seek “political liberation” through cryptography. A subculture of “cypherpunks” and “crypto-anarchists” had been propounding that creed for decades, “But after years of work, they still had not succeeded in building viable payment platforms.”

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Yet, Satoshi appears to succeed where others failed — at first, anyway. What did he do differently? The short answer: He rotated record-keepers.

This revelation may seem underwhelming, especially as crypto miners have been vilified in recent years as would-be monopolists and eco-sinners. But, in Lehdonvirta’s telling, Bitcoin’s miners are really just network administrators, i.e., “record-keepers.” Their job, as originally conceived, was:

“To go through recently issued payment instructions, check that they were valid, and collate them into a record known as a block — an official record of transactions that could be used to determine who owned what in the system. Of course, the administrator would not have to check transactions by hand: all the work would be done automatically by the peer-to-peer ‘banking software’ running on their computer.”

After about 10 minutes, “the next randomly appointed administrator would take over, double check the previous block of records, and append their own block to it, forming a chain of blocks.”

Rotating judges each day

What makes this Bitcoin genesis story different — a sort of tour de force, arguably — is the author’s ability to put Satoshi in historical context. Nakamoto was wrestling with a classic governance quandary — “who is guarding the guardians” — one that goes back to the ancient Greeks. 

The city-state of Athens grappled with this problem 2,600 years ago at the time of Solon the Lawgiver. Lehdonvirta writes, “Instead of trying to make government administrators more trustworthy, he [Solon] took a different approach: he wanted to make trustworthiness matter less.”

Solon even had a machine to do this — a piece of ancient Greek technology called a “kleroterion,” or “allotment machine,” was a huge slab of stone with carved slots or matrices that was filled with bronze plates inscribed with the names of Athenian citizens. These were randomly selected each day by bouncing white and black balls:

“Using the kleroterion, random people were selected to serve as government administrators in ancient Athens. Magistrates were appointed in this fashion annually. Judges were re-selected every morning.”

Cloud Empires compares Nakamoto’s ledger validators with the kleroterion:

“The responsibility for checking balances could circulate randomly between users, a little like how administrator posts circulated randomly between citizens in ancient Athens. Where Athenians used the kleroterion to rotate administrators every twenty-four hours, Nakamoto’s scheme used an algorithm to rotate the administrator approximately every ten minutes…”

The justification in both instances was to avoid the corruption that inevitably comes with the concentration of power:

“Just like in ancient Athens, this constant circulation of responsibility meant that the administration would be extremely difficult to corrupt. […] As long as a majority of the peers remained honest, the platform could maintain orderly records without any single trusted authority. Belief in good intentions was replaced with technological certainty. The problem of trust appeared to be solved.”

People remain in charge — still 

Alas, if only it were so simple. As often happens in Cloud Empires, innovation, good intentions, and high-mindedness travel only so far before they run up against human nature. Here the defining event was The DAO Hack of 2016, “a catastrophe for The DAO and its investors but also for the entire Ethereum platform,” where an unknown attacker drained 3.6 million Ether (ETH) from The DAO project, the world’s first decentralized autonomous organization. 

The hack was reversed by a hard fork of the Ethereum network. The network basically hit the reset button, excising the ledger’s most recent transactions and resuming where things stood immediately before the attack. Ethereum co-founder Vitalik Buterin and the network’s core developers held a referendum before this radical step was taken that supported their recommendations, but opponents still maintained that this amounted to changing the rules retroactively.

“The crisis revealed how a peer-to-peer blockchain system in the end was never really ‘trustless,’” concludes Lehdonvirta. “The network may have enforced its rules with robotic impartiality, but people were still in charge of making and amending the rules. In this instance, people decided to amend the rules to confiscate a person’s holdings and return them to their previous owners. […] Funds placed in the system were still ultimately entrusted to the care of people, not cryptography. The problem of trust remained unsolved.”

According to Lehdonvirta, The DAO hack raised again the “age-old problem of political science that troubled ancient Athenians, too: The authorities protect us, but who will protect us from the authorities? How can we hold power to account?”

Resisting autocracy

In an interview with Cointelegraph last week, Lehdonvirta was asked: Given the myriad disappointments chronicled in Cloud Empires, do you see reasons to be hopeful about digital platforms? Is there anything that makes you optimistic?

“People are realizing: ‘I’m not living in the libertarian utopia that Barlow and other visionaries in Silicon Valley promised me. I’m actually living in an autocracy,’” Lehdonvirta answered. “People are realizing this and they’ve started to push back.”

He provides examples in his book. Andrew Gazdecki, an entrepreneur, bands together with other businesses when trillion-dollar company Apple threatens to close down his enterprise. “And they actually win for themselves the right to continue doing business. And that’s not the only example. We had Etsy sellers in April this year — 30,000 Etsy sellers went on strike” when that marketplace raised transaction fees for its independent sellers by 30%. “People are not taking it,” Lehdonvirta told Cointelegraph.

As for the crypto space specifically, “what’s really interesting” is that there are now a “lot of people imagining different ways of organizing society, different ways of organizing the economy,” he said.

“Maybe the underlying technology blockchain turns out to be not as useful and not as revolutionary as was originally thought, but they’re still trying to come up with new ways of organizing society,” as through decentralized autonomous organizations (DAOs), for example. “I mean, does it make that any less valuable? I think people can in some way go even further if they don’t constrain themselves by this sort of a blockchain dogma.”

He was asked about the kleroterion and ancient Greece — where did all that come from? As a “fellow” of Oxford University’s Jesus College, Lehdonvirta dines regularly with fellows from many disciplines, including historians and classicists, he explained. One lunch partner was an expert on ancient Greece who also happened to be “super curious about Bitcoin.”

“I don’t remember exactly how the kleroterion came up. I found it in my readings somewhere. But basically the connection between Bitcoin and ancient Greece came about because I dine in a college together with experts of ancient Greece.”

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As the crypto space evolves, he sees other hybrid types participating, including social scientists like himself. “I think what’s really interesting is that a lot of crypto people are becoming more and more interested in social and political science.” They’re realizing that many systems and projects are failing not because anything is wrong with the technology as such but because the governance has failed. He told Cointelegraph:

“Humanity has been developing governance systems for thousands of years. We’ve figured out some things that work and some things that don’t work. So why don’t we build on that in the same way as when we do software development.” 

Programmers don’t build everything from scratch, from primitives, after all. They use well-known libraries and components to build software. “Why not the same with governance?”

All in all, the Finnish-born social scientist seems to think that the intellectual ferment unleashed by Satoshi Nakamoto, 13 years might still evolve into something novel and useful in the organizational and governance sense, even if the technology itself never quite lives up to its high expectations.

Social tokens will be the engine of Web3 from fanbases to incentivization

Social tokens are increasingly being used in online blockchain communities. They offer numerous benefits to users.

The crypto world is going through a transformative chapter that is bound to revolutionize how the internet works and how online communities interact, and social tokens are at the heart of the latest inflective developments.

Their rise comes at a time when transactional frameworks, such as Web3, are gaining popularity, especially among crypto enthusiasts.

Social tokens support the democratization of social networks by enabling brands, influencers and businesses to create and monetize their own online communities using blockchain technology.

Daniel Nagy, vice president of Swarm — a decentralized data storage and dispensation firm — spoke to Cointelegraph regarding the new token class, stating that social tokens had significant disruptive potential.

“If done right, they can take communities to the next level, and it’s only a matter of time before we see more innovation in this space, most likely related to DAOs or GameFi, combined with ideas around so-called ‘soulbound’ tokens,” he said.

“Right now, the space is still in its early stages, and experimentation is key, but as adoption grows, social tokens can become the next bridge to non-crypto users and bring blockchain further into the mainstream, similar to what NFTs have done.”

He also highlighted that the tokens would be especially impactful for burgeoning companies that are still in their growth phase due to the need to capitalize on a loyal fan base.

How social tokens work

Social tokens are cryptocurrencies that are used as a form of patronage. They are underpinned by blockchain technology and allow community creators, influencers and enterprises to monetize their fan base. Fans who buy social tokens are usually given access to exclusive content and product offerings.

The main advantage of the social token model is that the tokens are redeemable and can be resold.

Social tokens are based on the same concept as nonfungible tokens (NFTs) in that they rely on a blockchain-based ownership model. However, they serve a different purpose. While NFTs can be used to represent actual real-world assets and are nonfungible, social tokens are fungible — i.e., interchangeable and/or divisible. This makes them ideal as a medium of exchange that can be used to monetize online communities and services.

Types of social tokens

There are two main categories of social tokens: personal and community.

Personal tokens are usually created by individuals to monetize some forms of labor and experiences. The ALEX personal token is, for example, based on the life of crypto entrepreneur Alex Masmej.

He launched the token using a “human initial public offering” approach in order to fund his move to Silicon Valley, San Francisco. Silicon Valley is home to some of the world’s largest blue-chip tech companies, and Masmej’s aim was to meet potential co-founders for his crypto startup.

Initially, holders of the ALEX token had voting privileges on his life choices, such as his diet. They additionally got to receive a portion of his earnings through an income-sharing agreement. Today, investors with at least 5,000 ALEX tokens get exclusive access to Masmej’s newsletter and the token’s Telegram chat.

Community tokens, on the other hand, are designed to reward participation in a group setting. The utility tokens are developed for use in online communities that want to boost network tokenomics.

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Many community token implementations often use online communication platforms, such as Slack, Discord and Telegram, the access of which is regulated using token-gating smart contracts.

The SWAGG token is an example of a participation token. It is used in the Swagg House community to propagate a collaborative culture by rewarding participation.

Users who possess SWAGG tokens gain myriad benefits that include access to Swagg Drops before they are made available to the public. They also get to receive Swagg Grants, which are awarded to community projects, and stand to earn Swagg Rewards for sharing content.

Social tokens and Web3

Social tokens are designed to reinforce value distribution that matches member contributions.

They enable online communities to create incentivized models that not only encourage stakeholder diversity but also allow members to reward creative contributors.

Now, at the cusp of a new era of internet democratization, social tokens are set for integration in Web3 environments. While tech behemoths essentially dominate Web2 and control information dissemination channels, Web3 will be focused on devolving these systems by giving more privacy control options to users while upholding the principles of decentralization and self-governance. This is where social tokens come in.

The tokens can be used on Web3 platforms to tip and compensate creators. By cutting out intermediaries, creators will be able to retain a significant portion of their earnings while maintaining their creative independence.

Today, there are numerous companies offering social tokens, Web3 integration and monetization solutions. Some blockchain platforms, such as Roll and Rally, enable creators and companies to mint their own social tokens.

Cointelegraph was able to catch up with David Atterman, CEO and founder of the Most Fan social token management platform, to discuss the current state of the industry. He noted that social tokens still have a few hurdles to overcome before going mainstream:

“Web3 products are still struggling to get a foothold with a non-crypto audience. With an intuitive design and millions of users following their favorite celebrities, we’re looking to accelerate Web3 adoption.”

Fuad Fatullaev, co-founder and CEO of Web3 ecosystem WeWay, told Cointelegraph, “Web3 is considered the next iteration of the internet, which is designed basically to give every user a sense of control of their data, money and anything of value that can be represented digitally.” 

“The advent of social tokens can act as a glue for this version of the web, as the token will represent the stake of every user to decide on how a business or platform can make use of their data through DAOs,” he added.

The benefits of social tokens

Social tokens provide numerous benefits to users. 

Traditionally, enterprises have attempted to reach their audiences through media buys on social media platforms and top Web2 properties, such as search engines. However, this strategy is flawed due to poor targeting options and unquantifiable reach.

In addition, current revenue, advertising and information dissemination systems are highly centralized and are designed to ensure that top Web2 properties continue to exert autocratic control over most of these channels.

Social tokens have the potential to disrupt these archetypes by allowing enterprises to build their own ecosystems powered by their own native social tokens. The widespread use of social tokens would allow more freedom when it comes to information sharing and allow companies and creators to monetize their following without having to involve intermediaries.

Jeremiah Owyang, chief marketing officer of the RLY Network tokenization protocol, told Cointelegraph that engage-to-earn and play-to-earn models were bound to be used extensively in networks that choose to adopt social tokens:

“Instead of promising non-monetary incentives such as likes, social networks will reward community members with tokens for creating content and engaging with users such as through the engage-to-earn or play-to-earn models where the tokens can then be used to unlock new experiences for tokenholders, or even be redeemed for goods or products.” 

He likened the systems to those implemented on current Web2 social networks but with a financial benefit.

Another benefit of using social tokens is enhanced security. Social tokens are powered by blockchain technology, which utilizes blocks of encrypted data. Blockchain systems such as the Ethereum blockchain, which facilitates a sizeable number of social tokens, rely on advanced encryption algorithms for enhanced security.

The Ethereum blockchain system, for example, uses elliptic-curve cryptography along with Keccak-256 hashing technology to ensure data integrity.

This makes direct hack attacks on social token blockchain networks incredibly difficult to pull off. This not only ensures data security but also prevents loss of funds in the event of a direct attack on the core framework.

A further advantage of using social tokens is that they support the engagement of fans in unique ways that contribute to the growth of content creator networks. Personal social tokens, for example, enable fans to interact with their idols through a more personalized experience.

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By purchasing social tokens, fans are, in essence, pledging their support for their preferred creators, and this helps to cultivate a loyal fan base.

Verdict

Social tokens are starting to gain traction in creator ecosystems, especially among celebrities and artists who are ardent crusaders of blockchain technology. Widespread use of the novel incentivization model is likely to lead to greater acceptability among mainstream online communities.

As things stand, social tokens have the capacity to redefine the way enterprises engage their fans. Embracing social tokens will result in more monetization opportunities for content creators and firms and lead to more growth prospects.